Brand & website
Chula Safaris Kenya
A full brand and digital rollout for a Watamu-based safari operator — identity, booking-ready website, and social presence that turned adventure stories into inquiries.
What was broken
Chula Safaris Kenya had immersive, sustainable safari experiences and strong values — but almost no digital footprint. In a crowded tourism market, they lacked a distinctive visual identity, a site that could convert interest into bookings, and channels to reach eco-conscious travelers who cared about authentic Kenyan adventures.
What we built
We started with brand foundations: an earthy palette drawn from Kenya’s landscapes, Baron for the logo, and Jost for the web experience. The gazelle mark was modernized while keeping its meaning. From there we built a responsive site with custom booking flows, wildlife and conservation storytelling, and integrated social feeds. Facebook and Instagram were optimized for visual storytelling, hashtags, and community engagement.
What changed
Within two weeks of launch, website traffic grew about 20% week over week, social following passed 500, and the team received more than 20 safari booking inquiries plus two partnership offers — giving Chula a digital presence that finally matched the quality of the experiences on the ground.
What shipped
- Brand identity and color system
- Logo refresh and brand guidelines
- Responsive website with booking system
- Social media optimization (Facebook & Instagram)
- Content and conversion-focused UX