Full-stack marketplace

Fundi Link

Kenya’s marketplace for verified fundis — marketing site, web app, and mobile app connecting clients with skilled informal workers through search, jobs, chat, and reviews.

Client
Fuli Africa
Industry
Informal economy & workforce tech
Year
Problem

What was broken

Kenya’s informal workforce powers homes and businesses every day — but finding trusted plumbers, electricians, and other fundis was still fragmented. Clients struggled to compare skills, verify quality, and hire with confidence, while skilled workers lacked a professional way to showcase work, apply for jobs, and build reputation online.

Approach

What we built

We built Fundi Link as a full product stack: a marketing site at fundilink.com, a web app at web.fundilink.com, and native mobile apps on Google Play. The experience covers location-based search, verified profiles, job posting and applications, real-time chat, portfolios, ratings, and a community timeline — all designed for how Kenyan clients and fundis actually discover and hire each other.

Outcome

What changed

Fundi Link launched as Fuli Africa’s flagship marketplace — giving clients a faster path to qualified fundis, giving professionals a platform to grow their customer base, and tying together web and mobile touchpoints under one trusted brand.

Deliverables

What shipped

  • Marketing website and app download funnel
  • Web application with search, jobs, and profiles
  • Android mobile application
  • Verification, ratings, and portfolio features
  • Community timeline and messaging
  • Location-based fundi discovery
Next step

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